Look
Product character, audience, references and differentiation from competing games.
Stage 03 · design
Every component
explains how to play
Board game design simultaneously gives the product character, directs attention and helps the player read the state of play quickly. It evolves alongside mechanics and content.
Stage objective
Not decoration — the interface of a physical product
The visual concept is aligned with the audience, topic and positioning.
The board, cards and tokens receive a unified information hierarchy.
Typography, colour and pictograms help distinguish actions and states.
Components are tested in play trials before final files are prepared.
Workflow
From visual language to a full component set
System
Colour, typography, grid, illustrative style and pictograms.
Components
Board, cards, tokens, box, rules and supporting materials.
Play test
Readability, speed of information retrieval and interaction errors.
Freeze
The approved system is handed over to the print-layout stage.
Stage output
A cohesive game visual system
The deliverable is an approved design for all component types, a verified information hierarchy and application rules sufficient for preparing production files.
First step