Strategy and Products
Market and customer needs research, development concepts, product metrics, financial logic and materials for management decisions.
PJSC Sberbank · November 2023 — Present
Partner (Islamic) finance:
strategy, data, finance and AI
A project lead role connecting the development of a new product line, transparent economics, analytical infrastructure and intelligent digital services.
PositionProject Lead
AreaPartner (Islamic) Finance and Special Projects
FocusStrategy · Data · Finance · GenAI
Professional context
Bring a new direction into a single manageable system
Partner, or Islamic, finance demands product expertise, accurate accounting, transparent economics and technological scalability at the same time. My task is to connect these elements — from market research and strategy to data mart prototyping, dashboards, financial models, knowledge bases and AI agent prototypes.
Four work areas
From business question to a working tool
Data and Analytics
Retrieving and validating data from corporate repositories, prototyping data marts, product dashboards and portfolio operational oversight.
Accounting and Finance
Separate product and management accounting, budgeting, business planning, margin analysis, funding and monitoring of key indicators.
AI and Knowledge Bases
RAG systems, expert knowledge bases, AI consultant prototypes and testing GenAI scenarios for consulting, analytics and operations.
Development path
From analytical foundation to scaling
Data, accounting and control
Regular product data extracts, analytical representations, sales and portfolio control tools were established. A product portfolio dashboard was built from scratch, and product separation in corporate reporting was supported.
Strategy and intelligent services
A unified knowledge base, RAG systems and an AI consultant prototype were developed; market research, a concept and a financial model for the direction, a resource plan and a key metrics system were prepared.
Key projects
Five solutions you can actually use
Unified knowledge base and RAG
Regulatory, product and methodological information structured for employee training, customer support and AI agent operations.
AI consultant
A prototype combining expert knowledge, search across trusted sources and a clear user interface.
Product and management reporting in the Navigator system
Dashboard built end-to-end and maintained in working order: data marts, sales, balances, revenues, portfolio dynamics, plan performance and indicators for management decisions. Separate case study →
Target action model
Organised development of a response-probability model and pilot campaigns for more personalised customer engagement.
Development programme
Market research, product concept, financial model, objectives, metrics and resource plan combined into a cohesive framework.
Working approach
Connect functions, preserve accuracy, deliver to use
Not just a memo — the output is a process, model, dashboard, knowledge base or prototype.
A common language across functions — bridging business, products, data, IT, finance, risk and methodology.
Verifiable logic — trusted data, transparent calculations and embedding the solution into regular workflows.
Competencies and technologies
Finance + Data + AI
Strategy and business planning · financial modelling · management and product accounting · budgeting · product analytics · SQL · PostgreSQL · Greenplum · Hadoop · Trino · Python · Jupyter · DBeaver · Qlik Sense · RAG · LLM · AI agents · multi-agent systems
This page reflects Anton Konnov's personal professional experience and does not constitute an official position, advertisement or product offering of PJSC Sberbank. Closed data, internal metrics and confidential materials are not published.