Business model
Link production, hospitality, sales and financial logic.
Italy · winemaking · Industry 4.0
Tree Plus / Mansalto:
an integrated digital loop
Growth and digital transformation of a winery and agricultural enterprise — from production logic and ERP through to booking and digital sales channels.
RoleGrowth, digitalisation and optimisation
BusinessWinemaking · agriculture · hospitality
TechnologyIndustry 4.0 · TeamSystem · Smoobu
Project context
Connecting production with the customer journey
A winery operates several interconnected loops: agricultural and production operations, financial accounting, sales, guest reception and digital communications. Fragmented tools make management difficult and prevent a coherent picture of the business.
Anton's work focused on growth, digitalisation and optimisation of the winery in Italy — including Industry 4.0 initiatives, TeamSystem ERP, the Smoobu booking system and digital sales channels.
Architecture
Operations → data → customer → sales
Industry 4.0
Identify digital initiatives for the operational and production loop.
TeamSystem ERP
Create a unified space for accounting and management information.
Smoobu
Embed booking and guest management into the regular process.
Digital sales
Connect online presence, customer journey and commercial channels.
Target loop
A system, not a set of isolated tools
Process and data mapHow information flows from operations through to accounting, booking and sales.
Solution architectureThe roles of Industry 4.0, TeamSystem ERP and Smoobu within the overall business model.
Digital customer journeyContact points, booking, communications and acquisition channels.
Implementation programmeA phased sequence of changes that accounts for people, processes and technology.
Conditions for a reliable outcome: digital tools deliver value only when they rest on agreed processes, quality data and clear change owners. Commercially sensitive information and unverified project metrics are not published.